In a bid to boost their popularity in the e-reader market, retailers are expanding their Nook Free Fridays offer. Till now, readers could download a different paid Nook Book for free, every Friday. The latest expansion offers free applications too, apart from the free e-book. The book retailer is hoping to cash in on the application fad so that keep customers will keep re-visiting the Nook application store and download books and other applications. It is expected to be more of a ‘trial run’ to increase rapport between Nook and its platform, the Android operating system. The Nook’s Facebook page (www.facebook.com/nook) and blog (www.nook.com/blog) will display free content based on gaming and entertainment, which will be available each week. ‘We are thrilled to offer NOOK customers a variety of exciting apps from top developers for free every week,’ said Claudia Romanini, VP of NOOK Apps, NOOK Media, LLC. ‘NOOK Free Fridays is the perfect way to highlight our vast offering of...
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