Tips to Write Impactful Social Media Content

The virtual world is bigger than you can imagine. But social media has shrunk barriers of caste, culture, creed and language, making it easily accessible to people. Social media content is the driver for all companies these days.

Views, news, and networks – all are open to the netizen. Whatever he or she writes has the ability to affect people across the globe.

Recent social media movements have proved that social media content can touch millions. There are ways to keep people hooked to social platforms. These tips are likely to help you write content for social media:

1)  1. Keep it short and simple:

Short is in. The trend of long articles is fast vanishing. People have lesser patience to read them. Make sure to give one to two-word titles. The title should not read like a sentence. While in the body, smaller sentences and one-liners work better.

For instance, if you are posting a status update on Facebook, it should be no more than 20 words. Even links are being shortened before posting it to either Twitter or Facebook. It has been seen that a short line about the link posted also makes a person click and read as compared to the link, which has been shared without any information.

2)  2. Research the topic thoroughly:

Today’s netizens are far more informed and updated than earlier. With news at a click, on your palms or fingertips, one needs to be very careful while sharing updates. Each one has an opinion and will defend it strongly. So if you have even one fact wrong, it might backfire on you. So write on a topic after gathering all the information on the subject. It will be the icing on the cake if you add additional information to your piece. Remember that the reader loves new content every time.

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3. Writing in the First-person:

As a reader, I love reading another person’s personal experience and opinions with additional information. I have always found that employing the narrative style gives a distinct emotional touch.  This happens if you express an opinion rather passionately about a topic. Emotions like anger, happiness, sorrow, angst attract people to content in social media. Another mistake that people do is to use jargons. People get put off easily, so it is best to keep the language simple. We cannot forget that the target audience is not highly read. They are just curious and love information bytes.

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4. Choose hot trends for posts:

Variety is the spice of life. Write about trends that are making waves. In other words, write about the latest happenings in town, viz., fashion trends, celeb gossip, political issues and more. There are myriad topics that one can think of, to write. But the trick is to put a spin to the topic, add new information to it and present it with a catchy title.

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5. Asking for feedback helps:

Last, but not least, ask thought-provoking questions at regular intervals. Generate content from their feedback and post personalized stories based on what they have to tell you. This will also encourage readers to engage and get involved in the topic. It has an additional impact on your content.

My personal experience is that you do not need particular talent to write in social mediums. But what you do need is to be updated on current affairs, be active members of social groups and maybe the ability to react effectively and participate in various forums. As a member of most social networking groups like Facebook and Twitter, I have been observing growing trends in the way people write. Increasingly, people have taken to writing, to connect with others and build large networks in cyberspace. 

So what are you waiting for? Start writing today!