How many of you use the social media? If in a class of 100, I had to take a head count, the whole class would stand up. Social media management may be used for various purposes by different individuals, but one thing that binds them together is the World Wide Web or the internet. Digitalization has united people across borders, cutting across barriers of class, language, race and gender. Since the late 1990s and beginning of the 2000s, a new concept has been coined by media gurus - Social media management. Prior to the advent of social media, the print media ruled. People’s image once tarnished could not be erased from print media. But, with the advent of social networking sites, many organizations managed to achieve this feat as well. They employed tools to garner positive coverage for themselves. Now, there are organizations that engage exclusively in managing a brand in social media. Social media management entails the tracking of content through various channels in the vi...
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