Imagine your shoe commanding you to run or walk a little faster. You would
definitely be more inspired to keep running.
While Google glass gives people an opportunity to spot their friends in a crowded marketplace, the Google shoe will allow users to choose a personality for the shoe. So if the user happens to choose a shoe with an athletic personality, it will send you a whacky message motivating you to complete your laps faster.
‘The Talking Shoe is an experiment in how you can use connected objects to tell stories on the Web today,’ the Art, Copy, Code’s project leader Aman Govil said.
After the unveiling of Google glass, it is the turn of its ‘talking shoe’ to be unveiled. Google’s advertising arts team released a video showcasing the new shoe’s abilities. The concept of the Google shoe is part of its new arts project ‘Art, Copy, Code.’ However this initiative will not be translating into a product very soon. It has been added to the project’s creative collection.
The video showed an Adidas shoe with a micro-controller fitted on its tongue, which is connected to an Android cell phone. The shoe has been fitted with devices like the gyroscope, accelerometer, pressure sensor, speaker and Bluetooth. Its built-in speaker sends motivational messages to its users to stay fit by translating the user’s movements into witty messages. For instance if one stopped jogging after one round, the device sends a message saying, ‘this is super boring.’
Just like its other applications, the ad team wanted to personify objects used on a daily basis by people. The Art, Copy, Code is a new initiative to improve Google’s advertising methods. ‘It’s explicitly aimed at how translating how Silicon Valley thinks about technology into how creative agencies think about advertising,’ Govil explained.
‘If you put what the shoe knows through an algorithmic logic engine, it can translate it into copy. Now if you give that copy to an interesting copy writer, you could give the shoe personality. One shoe could be the trash-talking shoe,’ Govil said.
While Google glass gives people an opportunity to spot their friends in a crowded marketplace, the Google shoe will allow users to choose a personality for the shoe. So if the user happens to choose a shoe with an athletic personality, it will send you a whacky message motivating you to complete your laps faster.
‘The Talking Shoe is an experiment in how you can use connected objects to tell stories on the Web today,’ the Art, Copy, Code’s project leader Aman Govil said.
After the unveiling of Google glass, it is the turn of its ‘talking shoe’ to be unveiled. Google’s advertising arts team released a video showcasing the new shoe’s abilities. The concept of the Google shoe is part of its new arts project ‘Art, Copy, Code.’ However this initiative will not be translating into a product very soon. It has been added to the project’s creative collection.
The video showed an Adidas shoe with a micro-controller fitted on its tongue, which is connected to an Android cell phone. The shoe has been fitted with devices like the gyroscope, accelerometer, pressure sensor, speaker and Bluetooth. Its built-in speaker sends motivational messages to its users to stay fit by translating the user’s movements into witty messages. For instance if one stopped jogging after one round, the device sends a message saying, ‘this is super boring.’
Just like its other applications, the ad team wanted to personify objects used on a daily basis by people. The Art, Copy, Code is a new initiative to improve Google’s advertising methods. ‘It’s explicitly aimed at how translating how Silicon Valley thinks about technology into how creative agencies think about advertising,’ Govil explained.
‘If you put what the shoe knows through an algorithmic logic engine, it can translate it into copy. Now if you give that copy to an interesting copy writer, you could give the shoe personality. One shoe could be the trash-talking shoe,’ Govil said.
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